An important contribution of the IOOW 2000 Research Program is the creation of a new typology of attitudes, values, and behaviors that offers a context in which individuals and society can better understand themselves. The IOOW typologic system identifies eight groups of people within the U.S. population over 18 years of age. These types are illustrated below:

For more detailed information on the eight IOOW types, please visit the In Our Own Words website.

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