regard for inner spirituality, and yet relying on traditional forms of spiritual expression. Those who report the lowest incidence of physical health problems (11%) tend to be the type most identified with a focus on inner self-awareness and exploration.

Those reporting the highest incidence of emotional problems (19%) are those who are persistent in trying to create a more positive life for themselves yet who also may face greater adversity in life than other types. The two types that report the lowest incidence of emotional problems (11%) are identified with inner-self orientation and those who embrace traditional values and enjoy a materially good lifestyle.

Reading and Self-Help for Personal Growth

Magazines and books on self-help and spirituality (which seem to be closely linked to personal growth) have flooded the market. Given this trend, it is not surprising that almost all (96%) respondents believe it is important that they each attend to their own personal growth. Furthermore, a majority (79%) say that expressing their creativity is one of the most important things in their life. Despite the predominance of visual media in our society, Americans still read books--and most prefer nonfiction. The IOOW 2000 research study found that 76% of respondents report having read books for inspiration and personal growth more than once. Sixty-three percent report having read traditional religious material more than once. Over half of Americans (59%) report having read poetry, novels, or short stories for inspiration and personal growth more than once. Finally, 24% of respondents report having read books on metaphysics or healing more than once.

Computers, the Internet, and Society

Computers and the Internet have given rise to extensive networks of online communities and an unprecedented access to information. The IOOW study found that 60% of American households have at least one computer, that 12% of them plan to get another in the next six months, and that 17% of those who do not have a computer plan to get one. The study also found that 46% of respondents who own a home computer also have Internet access at both work and home, 34% have access only at home, 8% have access only at work, and 12% have no access at all.

Respondents who own a computer at home are those most identified as the type of people who are seeking community through self-exploration. Those most likely to have Internet access (at home or work) are those more centered in a material outlook of the world.